New Balance dates back to 1906, when a British emigrant in the USA, William J. Riley, designed and manufactured flexible arch supports designed to ease foot pain in people whose jobs required them to spend a lot of time standing. New Balance flexible arch supports were very successful and soon William designed and manufactured footwear for police officers, firefighters and waiters. Sometime later, athletes discovered how comfortable and serviceable sneakers were and New Balance branched out to making sneakers for track and field athletics, basketball, and tennis, among others. This is how New Balance expanded globally.
Today the brand is present in 120 countries, with more than 200 own brand stores across the world. In Portugal, the New Balance outlet store of Vila do Conde Porto Fashion Outlet was the third store to open in the country and it is the brand’s only outlet store.
At New Balance, the brand’s job is to aid athletes in their pursuit of excellence, whether that means helping professional athletes set records and win medals, or propelling everyday athletes to achieve a new PR, run their first 5K or just to live a more healthy and active lifestyle.
New Balance products are the perfect blend of function and fashion, giving its customers a better balance between performance technology and the latest trends.
In the New Balance outlet store of Vila do Conde Porto Fashion Outlet, you will find shoes and sportswear for cross-training, running, tennis, football, and futsal and for many other sports but you will also find a wide range of men’s and women’s lifestyle footwear, at outlet price.